These producers are willing to buy the brand regularly, in spite of price increase. Our findings show that almost 44% of Argentine producers consider themselves loyal to the seed brands they purchase.

Then, to identify variables associated with brand loyalty, and have an initial group characterization, we use independency tests for qualitative variables. In order to do so, we resorted to a two-step methodology: the first step identifies groups of producers in terms of their loyalty to seed brands, using a multivariate analysis. This paper focuses on identifying and characterizing different groups of producers based on their loyalty to seed brands in Argentina. Of biotechnology with an environment friendly approach.

This chapter shows some of the results achieved in the multiplicationĪnd in vitro conservation of species from Lupinus, as examples of the application Serve as a source of proteins and secondary metabolites, as well as in crop This genus comprises species useful for sustainable agriculture, which Illustrated through the presentation of examples of work done with the genus The contribution of modern biotechnologies to sustainability in agriculture is Next, both elements are linked, and it is analyzed howīiotechnology can contribute to sustainability through modern technologies. Secondly, the most relevant applications of modern biotechnology in theĪccelerated propagation of plants, germplasm conservation, and genetic improvement are described. First, the incidence of agriculture isĪnalyzed, on the one hand, in the reduction of hunger, and on the other, in theĭegradation of the environment, which can only be resolved through a sustainable This chapter will discussĪspects related to sustainable agriculture and food challenge, plant biotechnology,Īnd plant biotechnology and sustainability. Production seriously some of these problems are degradation of soils, salinity,Ĭontamination with heavy metals and hydrocarbons, drought, desertification,ĭeforestation, and one of the solutions is biotechnology.

At present, agriculture is facing many problems that affect food Increasing food production through tissue culture, molecular biology, and crop Plant biotechnology is an essential tool that allows agriculture improvement by

Research and development mod